Look out – LOOKB4 is launching soon!

LOOKB4 is changing the way people shop for bigger-ticket items, like Stand Up Paddle Boards, E-Bikes and Surfskis. And that’s just the beginning…

We love these products and the lifestyles they represent, we know there are a bunch of people globally who feel the same way, and we want to unlock their collective product experience as a new source of trusted information in online shopping.

The LOOKB4 mission: enabling peer-to-peer product reviews on demand

We’re making it easy for shoppers (or ‘Lookers’) eyeing exciting purchases to book free video calls with real owners (or ‘Advocates’) of specific products for honest chats about their experiences.

Advocates aren’t salespeople, just fellow shoppers who have offered to help others with big buying decisions. We like to say: “Don’t buy until you’ve heard from someone who isn’t selling.

We think LOOKB4 will help folks shop with greater confidence and make much happier purchases, especially when shopping online for higher-value products. 

Why do people want this?

If you’re going to spend hundreds if not thousands of dollars getting into a new sport for a healthier lifestyle, or a new mode of transport for a more sustainable commute, you probably want to be sure you’re buying the right product for you.

No one wants to regret a major purchase, and they only come along every so often…

When solving this problem, we figured there’s no better source of information than someone who has been using the exact product you’re looking at, and no medium more efficient or trustworthy than a quick 1:1 video call. 

What makes it efficient?

A 1:1 video call means you can have your specific questions answered quickly, without needing to trawl through hundreds of conflicting online reviews and long unboxing videos that may or may not contain the info you need.

Being an online platform, you can also access our service anywhere without needing to deal with inconvenient physical shops and fundamentally biased salespeople. If you decide to buy, you can also do that via LOOKB4!

What makes it trustworthy?

Advocates on LOOKB4 aren’t paid or rewarded in any way for ‘making a sale’ – they have no incentive to pressure or even nudge you in a particular direction. They are rewarded for taking calls and being generally awesome people, but you can trust that they are only sharing their honest experiences and opinions: the good, the bad and the ugly.

We also operate on a first name (only) basis and your contact information is never shared with an Advocate. Your privacy and security are paramount – after all, our whole mission is to increase your confidence when shopping for higher-value items!

Even from our first market research survey, it was clear that people wanted a new source of impartial product advice:



Join us as a Looker

We’re launching with over 100 product listings across several categories, so it’s worth having a browse and booking free Advocate calls for any products you may be interested in discussing further. 

If a specific product you’re after isn’t currently available, you can always submit a product request and receive a notification as soon as we have a few Advocates ready to talk about it with you. 

As we’re starting out, it may take time to be matched with an Advocate in any case, so please bear with us and keep us posted if you think something may have gone wrong. Being in the authenticity business, we’re eager to hear all your feedback on our service for better or worse. We’re continuously improving our own platform based on our community’s needs.

Join us as an Advocate

When browsing our initial categories and products, you might come across some that you already own. We would love for you to then register as an Advocate willing to take video calls with Lookers. 

You too can submit a product request, if you own something you believe could be popular among our Lookers. We will notify you once that listing becomes available and you can start to earn additional rewards for your helpful contributions to our platform and community.

You can of course be a Looker and an Advocate at the same time for different products! We’re simply building a shopping community where purchases are built on trusted conversations between real people.

Follow the journey

If you’re interested in LOOKB4 as a Looker, Advocate, retailer, or anything else, please keep in touch with us via social media and you can always drop us a line: letschat@lookb4.com 

We always look forward to answering any questions you may have and taking on any ideas for the future of LOOKB4.

Happy chatting!


Head of Community @ LOOKB4

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